Go-to event app, reaching 10,000+ downloads in days.
Facing my first experience as a solo designer on a
high-profile project for a renowned outdoor event,
resulting in over 10,000 of downloads within days.
Facing my first experience as a solo designer on a
high-profile project for a renowned outdoor event,
resulting in over 10,000 of downloads within days.
Mobile Design
UX/UI
Mobile Design
UX/UI
Summary
Facing my first experience as a solo designer on a high-profile project for a renowned outdoor event with over a million annual visitors, I collaborated closely with the dev and product teams, launching a mobile app in just 7 months that garnered +10,000 downloads within days.
TIME FRAME
TIME FRAME
6 months
Role
Role
UX/UI Designer
industry
industry
Events
The Journey Begins
Overview
Facing my first experience as a solo designer on a high-profile project for a renowned outdoor event with over a million annual visitors, I collaborated closely with the dev and product teams, launching a mobile app in just 7 months that garnered +10,000 downloads within days.
TIME FRAME
7 months
Role
UX/UI Designer
industry
Events
The Journey
Begins
The Journey
Begins
Imagine an outdoor event that has celebrated the traditions and values of the Western spirit for over a century. This massive park hosts multiple simultaneous events, drawing more than a million visitors each year.
Imagine an outdoor event that has celebrated the traditions and values of the Western spirit for over a century. This massive park hosts multiple simultaneous events, drawing more than a million visitors each year.
Imagine an outdoor event that has celebrated the traditions and values of the Western spirit for over a century. This massive park hosts multiple simultaneous events, drawing more than a million visitors each year.
How can we create a personalized experience so guests
don’t miss top shows during the 10-day event? 🧐
How can we create a personalized experience so guests don’t miss top shows during the 10-day event?
How can we create a personalized experience so guests don’t miss top shows during the 10-day event?
The Journey Begins
Mapping
Requirements
Mapping
Requirements
Mapping
Requirements
People relied on paper flyers or the event website to find out where and when shows were happening. To remember times and locations, attendees would have to take note and plan outside the event's resources.
To identify the key factors impacting the event experience, we partnered with the client to list their needs, discuss the event routine, and discovered the following:
• Many shows happen simultaneously in different locations across the park.
• Attractions may be in different places compared to previous years.
• Tickets are sold at park entrances, but buying online helps avoid long waits.
• Dedicated sections to showcase advertising and sponsor visibility.
Considering these key needs, we decided to develop an app that would provide timely updates, reminders, GPS-enabled navigation to help users locate attractions within the vast park, and additional features like online ticket purchasing and enhanced sponsor advertising opportunities.
People relied on paper flyers or the event website to find out where and when shows were happening. To remember times and locations, attendees would have to take note and plan outside the event's resources.
To identify the key factors impacting the event experience, we partnered with the client to list their needs, discuss the event routine, and discovered the following:
• Many shows happen simultaneously in different locations across the park.
• Attractions may be in different places compared to previous years.
• Tickets are sold at park entrances, but buying online helps avoid long waits.
• Dedicated sections to showcase advertising and sponsor visibility.
Considering these key needs, we decided to develop an app that would provide timely updates, reminders, GPS-enabled navigation to help users locate attractions within the vast park, and additional features like online ticket purchasing and enhanced sponsor advertising opportunities.
People relied on paper flyers or the event website to find out where and when shows were happening. To remember times and locations, attendees would have to take note and plan outside the event's resources.
To identify the key factors impacting the event experience, we partnered with the client to list their needs, discuss the event routine, and discovered the following:
• Many shows happen simultaneously in different locations across the park.
• Attractions may be in different places compared to previous years.
• Tickets are sold at park entrances, but buying online helps avoid long waits.
• Dedicated sections to showcase advertising and sponsor visibility.
Considering these key needs, we decided to develop an app that would provide timely updates, reminders, GPS-enabled navigation to help users locate attractions within the vast park, and additional features like online ticket purchasing and enhanced sponsor advertising opportunities.
It was December, and we had just six months to build an entire app from scratch for the upcoming event. How did we make it happen?
It was December, and we had just six months to build an entire app from scratch for the upcoming event. How did we make it happen?
The Journey Begins
Design & Dev
Assemble!
Design & Dev
Assemble!
Design & Dev
Assemble!
After defining the main features, our internal team gathered to review the process map and define a strategic approach. One of the key complexities was the map feature, which required thorough testing before the event's launch.
To tackle this challenge, we shifted from our usual waterfall workflow to a more integrated workflow between design and development team. This allowed the design and development teams—myself as the designer, along with the iOS and Android developers—to collaborate closely from the start. We maintained clear communication, iterated quickly, and ensured the dev team was involved throughout the entire design process. This not only accelerated development but also ensured our design decisions aligned with technical possibilities and the project's final goal.
After defining the main features, our internal team gathered to review the process map and define a strategic approach. One of the key complexities was the map feature, which required thorough testing before the event's launch.
To tackle this challenge, we shifted from our usual waterfall workflow to a more integrated workflow between design and development team. This allowed the design and development teams—myself as the designer, along with the iOS and Android developers—to collaborate closely from the start. We maintained clear communication, iterated quickly, and ensured the dev team was involved throughout the entire design process. This not only accelerated development but also ensured our design decisions aligned with technical possibilities and the project's final goal.
After defining the main features, our internal team gathered to review the process map and define a strategic approach. One of the key complexities was the map feature, which required thorough testing before the event's launch.
To tackle this challenge, we shifted from our usual waterfall workflow to a more integrated workflow between design and development team. This allowed the design and development teams—myself as the designer, along with the iOS and Android developers—to collaborate closely from the start. We maintained clear communication, iterated quickly, and ensured the dev team was involved throughout the entire design process. This not only accelerated development but also ensured our design decisions aligned with technical possibilities and the project's final goal.
The Journey Begins
Recalculating
Route
Recalculating
Route
Recalculating
Route
After finalizing the mid-fidelity wireframe, the dev team completed their research and determined that, given the tight timeline, implementing the map with route-tracking functionality wouldn't be feasible. We collectively decided to remove the route feature and instead focus on showing the user’s current location, layering the client’s map assets onto the native mapping system.
We also needed to adjust the search feature, as it proved too complex to integrate with the schedule view. The agreed solution was to include the search functionality directly within the navigation bar, simplifying both the user experience and the development process.
We also needed to adjust the search feature, as it proved too complex to integrate with the schedule view. The agreed solution was to include the search functionality directly within the navigation bar, simplifying both the user experience and the development process.
We also needed to adjust the search feature, as it proved too complex to integrate with the schedule view. The agreed solution was to include the search functionality directly within the navigation bar, simplifying both the user experience and the development process.
The Journey Begins
Outcomes &
Lessons Learned
Outcomes &
Lessons Learned
Outcomes &
Lessons Learned
The project was delivered on schedule, following the planned 6-month timeline, and the client was genuinely pleased with the final result. It seamlessly aligned with their branding, which holds significant legacy and tradition, while also enhancing access to event information, providing attendees with a better experience. According to the client's feedback, the app achieved thousands of downloads within just a few days of its launch.
This was my first project as the sole designer from start to finish, and I’m incredibly grateful for the opportunity to work on such a large-scale project with a high-profile client. It gave me valuable hands-on experience with the full design process in a real-world setting.
The project was delivered on schedule, following the planned 6-month timeline, and the client was genuinely pleased with the final result. It seamlessly aligned with their branding, which holds significant legacy and tradition, while also enhancing access to event information, providing attendees with a better experience. According to the client's feedback, the app achieved thousands of downloads within just a few days of its launch.
This was my first project as the sole designer from start to finish, and I’m incredibly grateful for the opportunity to work on such a large-scale project with a high-profile client. It gave me valuable hands-on experience with the full design process in a real-world setting.
The Journey Begins
Next Project
Empowering Independent Living for Older Adults
Designing a marketing website for an app focused
on helping older adults live independently.
Web Design
UX/UI
Web Design
UX/UI
